The usage of modern data analysis platforms, widespread utilization of business analytics applications
and development of data collection tools are among the most significant factors breeding digital
transformation. Businesses may utilize the data collected by lawful means in order to provide input to
various departments, including product development, marketing, and customer services and to enhance
the activities thereof.
The chapters in this book attempt to explain how different disciplines are affected and shaped by digital
conversion by virtue of samples given from Turkey. It is also examined how retail, brand law,
pharmaceutical industry, music industry, film industry, fashion and sports, politics and advertising are
shaped in this process in addition to their current and future status by virtue of literature-based
examples through expert academics. This book is important for business people and academics in terms
of its demonstrating the relation of different disciplines with digital evolution by providing cases.
Furthermore, Turkey having a fast-growing market, integrated with Europe in many areas and being
affected from Middle East and Asia constitutes an interesting case for the readers.